Tag: small business

Coming at 2011 with a Vengeance

Coming-at-2011-with-a-VengenceMy dear readers, I apologize for the past week and a half of radio silence. I was on vacation and thanks to an awful CNN story I read right before I left, I was too paranoid to announce I was going to be gone. You see, after reading the CNN story there seemed to be a very real chance that a horrible and nasty criminal would read my blog, realize …

5 Tips for Writing a Successful About Page

5-tips-for-writing-a-successful-about-pageI bet you never thought about the fact that an About Page could be unsuccessful. It was just some facts about you, your business, and what you do. No big deal, nothing to stress out about.

The thing is, humans are naturally curious creatures. That’s why there’s such a gapers delay on the highway when we see flashing lights ahead. It’s why I know things about my next-door neighbor’s grandchild …

7 Common Sense Steps To Grow a Blog

7-common-sense-ways-to-grow-a-blogThere are many of you who are thinking about blogging as a way to relate to customers and draw in more business. Kudos to you. That’s exactly why a small business should be blogging.

Every once in awhile I talk to small business owners who want to blog not just for their customers’ sake but because they want to establish a popular blog that is known throughout their community for …

A Week of Opinions: You Need to Hire a Professional Writer

why-you-need-to-hire-a-professional-writerHiring a writer is one of the smartest moves any small business can make.

I’m not just saying that because it’s what I do. I’m saying it because I have seen the toll that bad writing can have on a small business, and I’ve seen the effect of good writing.

For all you out there who know your website needs updating and are thinking about doing it yourself, please read …

The Follow Up

the-follow-upThe reason so many of us blog and are on social media is to make contacts for our business. Yet so many of us have trouble following up after an initial contact. A colleague may tell us to connect with a person, and so we friend them or connect on LinkedIn, but then forget about the important part — following up with this person.

There are many reasons people don’t …