6 Ways To Alleviate The Pressure of Being Awesome

Posted by Rebecca on
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Business Blog

alleviate-the-pressures-of-being-awesomeAfter my post yesterday on social media scaring people to the point where they are paralyzed, I began to think of ways to alleviate this pressure that many people seem to feel. In fact, I feel it myself sometimes.  The other day, after feeling frustrated trying to update my own About page on my blog, I put this into the Twitersphere: Why is it I can write great copy for others but I get writers block for myself? I got a response back from @CristinaFugaru who told me: It’s the pressure of being awesome. And something clicked. That’s why I have trouble writing for myself, that’s why so many people are scared to dive into social media.

When you own your business, and your livelihood depends on other people being satisfied with your work, people tend to become perfectionists to the extreme. And anything we are not 100% confident we can master, we put on the backburner, until it disappears from our view completely.

In order to help you and me overcome the pressure of being awesome, I interviewed Dr. Jeff Sieracki, therapist at the Family Institute at Northwestern, who specializes in helping his patients overcome anxiety. I hope they help.

1) Realize that everyone makes mistakes (you can’t possibly say or do everything correctly).

2) Think about the worst-case scenarios (ie, the consequences of the mistakes). For example, if some one is scared of meeting a new person because they don’t know the right thing to say, then what is the worse case scenario? That they say something stupid. All that means is someone who doesn’t know them thinks they may be nervous or not perfect, which really isn’t a big deal.

3) It expends unnecessary energy to be perfect (think about what it takes to get 100% on an exam vs. just getting an A – is it worth the extra energy?)

4) Remember that mistakes can be helpful tools to learn from.

5) Perfectionism comes from a good place, you want to do a good job on your work, but if you are not doing things because of a pressure for it to be perfect or if you are spending an inordinate amount of time and effort trying to get things just right, then you should do a cost-benefit analysis of whether the end outcome is going to be that much different than if you just gave 90-95%.

6) How do you know what perfect actually is? Especially in something as vague and newfangled as social media.

Thanks Dr. Sieracki for some wonderful tips to help me and others get over their fears and do what needs to be done.


Social Media: It’s Ok To Be Scared

Posted by Rebecca on
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social-media-its-ok-to-be-scaredWhen you think about marketing via social media, it’s ok to be scared and feel like you have no idea what you’re doing. Have I not said that before? I apologize if I haven’t. Because it’s true. Social media can feel exhausting and endless and if you don’t know where to begin, it can feel even more so. Sometimes a goal or project feels so insurmountable that it stops a person before they even start it. Like organizing your closet, learning French, or conquering social media.

So let’s take a step back. You don’t need to know the ins and outs of SEO (search engine optimization) or have an excel doc of keywords or have WordPress mastered to the point where you could teach it. You just need to take baby steps. And know that as you keep at it, there will be opportunities to learn and grow. All you need to do in order to start is to actually start.

Which leads us to the question: where do I start? Blogging. I’ll say it again and again but a blog is the perfect way to bring traffic to your website and get your message out. It doesn’t need to be an everyday blog,  just once a week will suffice. I’m guessing you already have a company website, so add a blog to it. While you’re dealing with the technical aspects of getting your blog put into place (email me if you need help. I know a guy) start working on posts. The usual rule of thumb is you should have eight posts on the back burner. If you’re only planning on posting one a week, that’s two full months of content.

I know it’s scary. Believe me, I do. I’ve been there. Every single person who started in on social media didn’t know what they were doing at one time or another. You aren’t alone. Take the baby step of a blog, get that content written, hire help if you can’t get those words out, and begin this magical journey I like to call: blogging for business. Laura from Cottage Copy talks about her fear of public speaking and how she overcame it in order to get this message out: It’s ok to be scared.