Tag: newsletters

How to Master the Writing Process in 5 Simple Steps

how-to-master-the-writing-process-in-5-simple-stepsThe writing process is an important tool to master.  Having a guide to follow makes writing feel less daunting and more manageable.

Do you have a press release or newsletter you’ve been meaning to write for weeks or perhaps months? Do you blame it on being lazy, but really, you just have no idea where to start (plus, maybe you’re a little bit lazy)?

So where to begin? I’m going …

7 Writing Tips to Connect with Your Prospects

7-writing-tips-for-connecting-with-prospectsThis post was originally going to be titled: Writing From Your Reader’s Perspective. But I decided that just didn’t encompass all I was trying to say.

The point is you are writing for potential customers. Whether it’s through a newsletter, blog post, website, or brochure, you are sending your message because you want to connect with your current and potential customers.

That means you need to draw your prospects in, …