Tag: newsletters

How to Master the Writing Process in 5 Simple Steps

Posted by Rebecca In Writing

how-to-master-the-writing-process-in-5-simple-steps The writing process is an important tool to master. Having a guide to follow makes writing feel less daunting and more manageable.

Do you have a press release or newsletter you’ve been meaning to write for weeks or perhaps months? Do you blame it on being lazy, but really, you just have no idea where to start (plus, maybe you’re a little bit lazy)?

So where to begin? I’m going to break this down into five steps.

Brainstorming

The first step doesn’t even require you to write! You’re welcome. This step is simply to identify the message you want to get across and the best way to accomplish that.…

7 Writing Tips to Connect with Your Prospects

Posted by Rebecca In Blogging, Writing

7-writing-tips-for-connecting-with-prospects This post was originally going to be titled: Writing From Your Reader’s Perspective. But I decided that just didn’t encompass all I was trying to say.

The point is you are writing for potential customers. Whether it’s through a newsletter, blog post, website, or brochure, you are sending your message because you want to connect with your current and potential customers.

That means you need to draw your prospects in, keep them wanting more, and forge a bond. Here are 7 writing tips on how to create connections:

1. Write compelling headlines. The five or so words in your headline are the most important text of your message.…