Tag: marketing

The Importance Of Customer Follow-Up

the-importance-of-follow-upThe first thing to know about relationship marketing is that its main goal is to develop a long-term relationship with a client. If you sit down the think about it, chances are you get most of your business from repeat clients, not new ones. Therefore, it’s extremely important to nurture the relationships with those who use you.

I’m not suggesting you become buddy-buddy with your clients. You need to maintain a professionalism, but you do need to look at each interaction as one event that builds on top of other events.

So how do you do this? First, make sure to put in the effort and follow-up with customers.…

Mad Men Guide To Social Media

Like millions of others, I am swept up in the Mad Men phenomenon, watching with fascination as the advertising men (plus Peggy and Joan) drink whiskey, and then more whiskey, and then even some more.  After starting this blog, I began wondering how Don Draper would react if he was in the world of social media instead of advertising.  I think of social media in 2010 as the television advertising of the 60’s.  People are just starting to notice its power, and many are wondering if it is just a fad.

So instead of Don sitting at Sterling Cooper Draper Pryce, I’m going to pretend he’s in front of an iMac with his Twitter and Facebook open, and his blog in front of him. …