Did you know that social media is basically just inbound marketing? Social media gives companies the tools they need to get interested potential customers to come to them, rather than spending their money on trying to reach them with traditional marketing.
I’m not going to say that traditional marketing is dead, because it’s obviously not, and probably never will be, but nowadays, inbound marketing is the way to go.
The idea of inbound marketing is to “get found” by those who are looking for exactly what you do. The way it works is to set up your website and social media sites in such a way that it naturally appeals to those who would want to hire you.…
Companies put a lot of money and expertise into building their brand — finding the perfect advertisement, designing that logo that will make you thirsty, hungry, tired, awake, sweaty, funny etc. It is a rich man’s game, and the more money you have, the bigger brand you can build. Or at least that used to be the case. But not anymore. Now building a brand is a game anyone with time, drive, and perseverance can play.