When researching the art of blogging, one will often read this rule: Write with your ideal customer in mind. It is a powerful tip, one that comes second to my most sacred blogging rule: Provide value to your reader.
I am going to take my own advice and write for my ideal customer. Who is my ideal customer? It’s a small business owner who is just dipping their toe in social media. If I had a roomful of these people, what blogging advice would I give? What do I think would be the most helpful to learn and remember?
Do Not Forgo Personality
Many business bloggers write like they would write a memo.…