Tag: ghostblogging

A Week of Opinions: Ghostblogging is Smart

a-week-of-opinions-ghostblogging-is-smartGhostblogging is the process of paying someone else to write blog posts for you. There has been talk in the blogosphere about whether or not this is ethical. I say blergh to those people who think it is not.

When businesses blog as a part of their company’s marketing campaign, hiring someone to write the posts for them is not unethical. In fact, it’s smart.

Understanding the importance a blog has on a company today is essential. This ties into to Monday’s post so I won’t go on a big long soapbox again, you can just scroll down to read it.…