Tag: expert in your field

How to Write a Short Blog Post With a Big Impact

how-to-write-a-short-blog-post-with-a-big-impactThere are a million reasons to keep up a company blog. One of the main reasons is to position your company as an expert in your field. Sounds hard doesn’t it? It’s a daunting task, learning how to use a blog to make yourself an expert. There is a trick I am going to share that makes it quite easy. It’s not something that can be used with every blog post, but once every week or two it is worth putting out there.

Become A Source of Information

One way to position yourself as an expert is to be a go-to source of information for your field.…