Tag: engaging copy

Out With The Old, In With The New

out-with-the-old-in-with-the-newThink about the last two years. A lot has happened in your business. You probably have new services, new staff members, and new customers. So why do you have the same website copy?

You want your website copy to help your business, not hurt it. So right now, take the time to go through it and make notes of the following:

What do you offer?

Do you still offer all …

How to Master the Writing Process in 5 Simple Steps

how-to-master-the-writing-process-in-5-simple-stepsThe writing process is an important tool to master.  Having a guide to follow makes writing feel less daunting and more manageable.

Do you have a press release or newsletter you’ve been meaning to write for weeks or perhaps months? Do you blame it on being lazy, but really, you just have no idea where to start (plus, maybe you’re a little bit lazy)?

So where to begin? I’m going …

The Secret to Writing Online Copy

The-Secret-to-Writing-Online-CopyThink about the last book you read. Unless you’re into picture books, it probably had long blocks of text. Now imagine those same blocks of text on the web. Did you just shudder?

Writing for the web is much different than print. I like to think of it as the difference between what you expect picking up a book vs. a magazine. There’s a reason there is only one New …

How To Write Engaging Copy For Your Website

how-to-writing-engaging-copy-for-your-websiteExpert copy writing has the power to raise your website from average to extraordinary. Strong words will draw in readers, converting them from random visitors to customers.

A large part of my business is re-writing static website copy and taking it from drab to fab. My job is to draw in new customers and expertly describe a company’s goals, products, services, and philosophy. A few days ago one of my …