Tag: effective copy

How to Master the Writing Process in 5 Simple Steps

how-to-master-the-writing-process-in-5-simple-stepsThe writing process is an important tool to master.  Having a guide to follow makes writing feel less daunting and more manageable.

Do you have a press release or newsletter you’ve been meaning to write for weeks or perhaps months? Do you blame it on being lazy, but really, you just have no idea where to start (plus, maybe you’re a little bit lazy)?

So where to begin? I’m going to break this down into five steps.

Brainstorming

The first step doesn’t even require you to write! You’re welcome. This step is simply to identify the message you want to get across and the best way to accomplish that.…

The Secret to Writing Online Copy

The-Secret-to-Writing-Online-CopyThink about the last book you read. Unless you’re into picture books, it probably had long blocks of text. Now imagine those same blocks of text on the web. Did you just shudder?

Writing for the web is much different than print. I like to think of it as the difference between what you expect picking up a book vs. a magazine. There’s a reason there is only one New Yorker.

The secret to writing online copy that is commanding and effective is knowing the tricks:

– Split it up. Avoid large blocks of text. Break up your message with lists, bullets, headers, white space, pictures, videos, etc.…