There are certain questions that are easy to answer. What’s your name? What’s your website? Where are you located? These questions are my favorite. There is no wrong answer.
But then we get into the sticky questions. What is your purpose? What do you want to accomplish? What is your grandmother’s maiden name? You may not know the answers to these questions.
While many businesses take the time to make sure their website is visually beautiful, selecting colors that compliment each other and provide a sense of calm, they may not take the time to answer the two following questions: