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Chicago Freelance Copywriter

Tag: content marketing

101-ways-to-use-social-media-to-improve-your-business-in-20111. Get on Facebook

2. Establish a business account if you don’t have one

3. Create a 200pix wide x 600pix high image for Facebook

4. Add Facebook links to every page of your website

5. Fill out your entire Facebook profile

6. Obtain a Facebook vanity URL to help customers find you

7. Add your vanity URL to your email signature

8. Add your vanity URL to your marketing materials

9. Post daily updates to Facebook regarding your business

10. Answer any customer questions on Facebook, whether they originate from Twitter or an email. It will help foster conversation.

11. Send an email or newsletter to all clients/contacts letting them know you are on Facebook and asking them to “like” your page

12. Make sure all privacy settings are updated to keep all personal information separate from business pages

13. Post links to articles other people have written as a way of adding value to your clients’ businesses

14. Don’t make your Facebook page about you — make it about your customers

15. Use features other than posting updates: add conversations, photo albums, blogs, etc.

16. Brand your page so that it is instantly recognizable as going with your website

17. Establish a conversation with your customers

18. Be part of the community

19. Run Facebook promotions — try a giveaway or contest using Facebook to promote

20. Try Facebook advertising

21. If you sell tangible products, use pictures to tell a story of that product

22. Realize Facebook allows you to humanize your business — try doing a funny video of your employees

23. Engage your own employees using Facebook

24. Crown an employee of the month on Facebook — it amuses customers and gives positive reinforcement to staff

25. Get on Twitter

26. Write a stellar Twitter profile, just because it’s 140 characters doesn’t mean it shouldn’t be amazing

27. Start tweeting at least one tweet a day for 20 days before you start trying to get Twitter followers

28. Make sure those tweets are helpful and interesting, otherwise nobody will follow you

29. Make your tweets 1/3 new content by you, 1/3 retweeting other content you think is interesting, and 1/3 conversing with other tweeters

30. Start courting followers

31. Try to follow people who you actually think are interesting. Don’t just follow someone who you think will follow back

32. Sign up for a service like TwitterUnfollow

33. Sign up for a service like HootSuite

34. Decide if you want to be a planned tweeter or if you want to be organic

35. If you want to be organic, be on a constant look out for good tweet ideas

36. If you want to be a planned tweeter, start planning your tweets days, or even weeks in advance

37. Write 10 tweets a day and spread them out over two weeks

38. Download the Twitter app to your smart phone so you can tweet from anywhere

39. Start exploring Twitter lists

40. Make Twitter lists so you can keep track of those who really matter to you

41. Retweet when others talk about you, especially if they are positive reviews

42. Share business updates in real time

43. Start a blog

44. Add the blog to your website

45. Make sure the style and header match the rest of your website

46. Brainstorm tons of ideas before going live

47. Write as many blog posts as possible before going live

48. Post at least one blog post a week

49. Make sure the posts are SEO friendly and you know how to use SEO plugins to optimize your blog

50. Put a link to your blog in your email signature

51. Send an email blast or email to your contacts/customers letting them know you have a blog

52. Understand that blogging is about adding value to your customers and keep that in mind with every blog post you write

53. Start looking for free pictures you can use with your blog

54. Get a feel for how long you want your blog posts to be

55. Hire a ghost writer if you don’t have time to write the posts yourself

56. Do a series of blog posts that all interact and help your readers accomplish something big

57. Learn how to write the best headlines you can

58. Learn how to write for the web — its’ different than print

59. Cut yourself some slack as you start, there’s a learning curve

60. Tell your story

61. Personalize your blog without being unprofessional

62. Make sure your brand is consistent on your blog

63. Establish yourself as an expert amongst your customers and amongst your peers — write what you know about

64. Foster your own creative thoughts

65. Disseminate your blog posts among social media including Facebook and Twitter

66. Start a monthly newsletter you send to customers encapsulating your favorite posts

67. Get on LinkedIn

68. Join groups to foster interaction

69. Make sure your profile is 100% up to date

70. Ask for recommendations

71. Recommend others

72. Put up a business appropriate pictures

73. Make sure all your employees are on LinkedIn

74. Recruit talent using LinkedIn

75. Answer LinkedIn Questions

76. Take the time to connect to all present and past customer

77. Use LinkedIn to keep in touch

78. Network with peers

79. Spy on your competition

80. Start an email marketing campaign

81. Join MailChimp or Constant Contact

82. Create a long and impressive email list from past clients and contacts

83. Put a place on your website for visitors to sign up for emails/newsletters

84. Write the blasts so they are helpful to readers and not about you at all

85. Make sure they are 100% branded with your company

86. Use short headlines that are informative

87. If possible, make your email mobile friendly

88. Include pictures, but no videos

89. Keep it short

90. Proofread like crazy

91. Use writing to engage in content marketing

92. Write and distribute press releases about new services or products

93. Brand the press releases

94. Hire a copywriter to write a case study — they are the newest wave in sales copy

95. Update your website copy

96. Make sure your copy is professionally written and edited

97. Hire a copywriter who can use words to turn visitors into customers

98. Make sure your website design is up to date, both visually and technically

99. Make sure you have a logo that is on everything from your website to business cards to email signatures to your social media profiles to EVERYTHING

100. Set aside dedicated time to keep up with social media, your business will thank you

101. Keep looking to the future, there will always be new ways to use social media to better your business, be first to jump on the bandwagon!

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Content Marketing Works – It Did For Me…

content_marketing_worksFolks, today was a weird day.  It was the first day in my life that I accidentally found myself on the Internet.  Let me tell you how it happened.

I was taking a break from work (I had just finished a case study and was starting in on a website – busy day), when I decided to check out one of my favorite blogs – Copyblogger.  Their post for the day was:  Top 10 Blogs for Writers 2010.

I am always looking for new blogs to read and learn from, so I clicked on the third one, Make a Living Writing.

I started reading the first post on the site, which was titled: Top 10 Articles for Writers – December 2010.
Guess whose article was number 2?  Mine!  I actually refreshed the page to make sure I wasn’t hallucinating.  The cold Chicago air can do that to me.  But I wasn’t.  So I showed my husband, and he smiled, and then I wrote this post.

I just thought I’d share because it proves a few things:

1.) Content marketing works.  The more content you put on the web, the more QUALITY content you put out there, the better the chances of you being found by people who want to hear what you have to say.  I didn’t write that article as an advertisement, I wrote it because I thought it was useful.  And apparently others did too.  If I was able to find myself by accident, how many other people are coming across what I wrote as well?

2.) I’m excited!

3.) For my fellow bloggers, it just goes to show that guest posting really does work.  I doubt if I had put that same exact post on my website it would have been picked up.  Make connections with other bloggers and it will take you a long way.

So that’s my short post on how I accidentely found myself.  I wasn’t supposed to post this week, but I’ll wish you a very happy new year once again and see you in 2011.

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