Case studies are in high demand. With ROI being the important acronym on the market today, a case study is a sales tool that companies cannot be without.
Simply defined a case study is: “a detailed account of a company, industry, person, or project over a given amount of time. The content within a case study may include information about company objectives, strategies, challenges, results, recommendations, and more.”
Case Study Formats
I write case studies two different ways. The first is in as an article and follows this format:
1. A problem is identified. The customer looks for a solution.