Companies put a lot of money and expertise into building their brand — finding the perfect advertisement, designing that logo that will make you thirsty, hungry, tired, awake, sweaty, funny etc. It is a rich man’s game, and the more money you have, the bigger brand you can build. Or at least that used to be the case. But not anymore. Now building a brand is a game anyone with time, drive, and perseverance can play.
Thanks to the world of social media, building a brand is currently as much about sweat equity as it is about money. Does money help? …