Today is a short post as I’m leaving for Breckenridge in a few hours for a family ski vacation. I was thinking about what I was going to load onto my Kindle for the trip and at the same time trying to decide on my blog topic for the day. They didn’t seem inter-related until I realized I was stocking my Kindle full of copywriting books. Lame, right? Not to me. Here’s why:
I am an avid fiction reader. I love reading a good novel and devote as much time as possible to finding books that will really knock my socks off. I almost never read non-fiction, and when I do, it’s usually memoir form such as The Glass Castle or The Liars Club by Mary Karr (both very good books by the way).
However, now I devote at least 50% of my reading time to mastering my craft. Just for reading a few books on how to be a better copywriter, I can feel my brain expanding with the knowledge I need to become more and more successful.
I suggest anyone who owns a small business do the same. Take the time to research the books about your business that you can truly learn from. Just because you’re not earning a college degree doesn’t mean you shouldn’t be doing all you can to learn about your craft.
Do you ever make the effort to learn more about your field and how to excel in it?
Writing a blog is both incredibly rewarding and extremely exhausting. The need to constantly produce content that adds value to a website is no easy feat. When you write a post that you know will resonate, and potentially blow people’s minds, it’s a great high. But when you are on your couch at 11:45pm trying to get a post out before you fall asleep sitting up, it’s a low low.
So how do we avoid the burnout? I am going to give you the usual tricks, but sometimes I just don’t have the time or the energy to follow them all. That’s when I feel the burnout creeping up. What I’ve noticed is that whenever I’m so tired I’m not sure if I’m going to get Wednesday’s post up, I always do. And I think that’s where some of the anti-burnout magic lies. I know I’m going to get it done and give it my all, even if it physically hurts. However, the key is to get to that point so infrequently that it becomes as rare as Santa Claus coming to visit.
When putting in my all to avoid blogging burnout, what are the most effective tactics?
Blog in advance
So simple, so easy, so common sense. Soooo hard to do sometimes. But when you do it, it will make a huge difference in how you view your blog and your blogging responsibilities. It will allow you to follow the 24/48 rule, and put out better content with less stress.
Always be coming up with topics
There are many ways to go about this. My favorite way is observing and taking notes. I use my iPhone notes, other people prefer actual pen and paper, and I kind of want to try taking voice memos. But I really do get most of my post ideas from observing the world around me. Other options are to set up Google alerts for keywords, or to read as many blogs as possible and “borrow” some of the ideas that really resonate with you. As long as you give them a 100% different spin and writing, of course.
Give yourself a break
Sometimes I think most of the blogging burnout comes not because of the actual writing and thinking but because of the pressures bloggers put on themselves. If you’re a small business owner and you set out to blog once a week but customers, invoices, new business prospects get in the way, give yourself a break. The blogging world will wait for you.
Those are some of the ways I think help avoid blogger burnout. What do you do when your blogging passions begins to wane?