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Tag: blog content

Write Better Blog Content 101

Write-better-blog-content-101Welcome to the second post in this week’s series all about blogging.

If you want your blog to support your business and bring you revenue and customers, you need a blog that is reliable, interesting, and helpful.

Your blog is one of the best and more important business-generating tools in your stockpile. So understanding how to blog well can be a real asset to your marketing plans.

One of the best ways to learn how to blog better is to read blogs about blogging. However, the truth is the niche of blogging about blogging is oversaturated and can be an awfully scary place to try to navigate.

It is possible to spend the next fifty years reading articles on how to blog better. And here I am adding to that over-saturation. However, this post is simple a compilation of all the posts I have read and found helpful and thoughtful. I am not going to add my own thoughts to this, but I hope that these posts written by the leaders in their field bring you as much help as they brought me.

Copyblogger: The 8 Habits of Highly Effective Bloggers

This post was written by Annabel Candy, of Get In the Hotspot. It was published on Copyblogger on April 20, 2010.

It’s a broad overview of what many of the most successful bloggers out there do in order to be successful. We all want to be successful, right?

Chris Brogan: 40 Ways To Deliver Killer Blog Content

This post was written by Chris Borgan on December 4, 2008.

It’s a list of 40 ways to blog better, and written in very short, very concise rules. Just to give you an idea of how easy these are to digest, his first rule is: Brevity rules. Can you say it briefly?

Convince & Convert: 8 Ingredients of Intoxication Blog Posts

This post was written by Jay Baerl on May 19, 2009.

This is a meat and potatoes post. It goes over the main factors that go into blogging from headline to photos.

Copyblogger: 5 Essential Blogging Tips from the Father of Chinese Philosophy

This post was written by Michael Aagaard on December 8, 2009.

It is a very zen way to think about blogging and it uses different terminology which may resonate more than posts that use mostly jargon.

HubSpot: Before You Start Blogging, Ask Yourself These 10 Questions

This post was written by Rick Burnes on October 27, 2008.

This feels like one of those lists couples are supposed to go over together before getting married. Not everything is totally applicable right now, but eventually it will be. Make sure you’re planning for the future.

Outspoken Media: What Do You Love About Your Favorite Bloggers?

This post was written by Lisa Barone on July 26, 2010.

I like this post because it makes you sit back and think why you like other blogs and how you can apply those lessons to yourself. Plus she makes some really good points.

Copyblogger: 10 Sure-Fire Headline Formulas That Work

This post was written by Brian Clark on July 30, 2006.  It’s an oldie but a goodie.

I talked about this post yesterday too.  The truth is headlines really do matter, and this post has some great tips for those who find it difficult to draw people in via headlines.

I hope these posts are of some help when thinking about how to blog better.  Understanding the craft of blogging and how it can bring in business and recognition is a skill worth learning.  What are some of your favorite articles?  Do you have anyone I didn’t mention that you swear by when it comes to learning about blogging?

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6 rules for your blogYesterday I told you that as a small business owner you need a blog.  Today I’ll tell you how to write it.  Writing a blog is about delivering engaging and gripping content day after day after day.  Writing content can seem a daunting task at first, but if you follow these six rules, you’ll find that what you churn out will better than you expected.

Rule 1: Make sure every post you write has a purpose.

You just need to ask yourself, why would someone want to read this post?  What message am I trying to get across?  What will my reader take away from this post?  When you ask yourself this question, have an ideal customer in mind.  Think of the person you most want to buy from you.  Hold that person in your head as you write the post.  Write it directly to them, and in this way, you are already hitting your ideal customer.

Rule 2: As Much as Possible, Make Your Posts Unique and Useful

This may seem more daunting than just making sure your post has a purpose, but it’s really not.  Just write what about what you offer, what you sell, and that will make it unique right off the bat.  Don’t forget, just by writing a post you’re putting a personal spin on it: your voice and your product.  And that automatically makes it unique.

Rule 3: Brevity. It’s not just the soul of wit, it’s the soul of a good blog post.

See above.

Don’t write more than you need to in order to get your point across.  Some say to shoot for 250 words, some for 500.  I say shoot for how ever many words you think you need in order to make an impression.

Rule 4: Work hard on your headlines.

As they say, you gotta get ‘em early.  Headlines will help do that.  In fact, assume that the headline is the only thing people will read.  Make sure your headlines are 3 things: concise, interesting, and clearly state what your post is about.  Don’t put Justin Beiber in your headline if you’re going to be talking about coffee beans.  You see?  Need more help?  Read this.

Rule 5: Use language that is Easy to Read.

Three rules within Rule 5:

Make sure your posts are easily scannable.

Remember: big words don’t impress, they scare.

If your ten year old can’t read it, don’t write it.

Rule 6: Use Searchable Words.

You want to use the phrase that savvy Internet uses will type into Google as much as possible.  For example, if your business is monogrammed underpants, use that phrase often.  Don’t use it once and retire it.  (Social media blog, social media blog, social media blog.)  (See what I did there?)  This is the extreme basics of SEO (Search Engine Optimization), which will get it’s own post later.  But it’s something to keep in mind, even if you don’t quite understand it.

Do you think you are capable of writing content for your blog?  What would help you get started?  Sound off below.

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