When it comes to rewriting an entire website, there’s a lot to consider. That’s why I was proud to take the helm when it came to rewriting the current content on STELARAinfo.com to make it more health literate and user friendly. Using a mobile first content strategy, I composed entirely new content including new patient stories and information on self-injection. I also simplified existing content so it was more usable for the end user.
Additionally, I wrote the content for the new psoriatic arthritis website. It was exciting to lead the creation of the tone and copy for a brand new indication. From concepting through completion, writing the website was a welcome challenge that yielded great results.