Think about the last two years. A lot has happened in your business. You probably have new services, new staff members, and new customers. So why do you have the same website copy?
You want your website copy to help your business, not hurt it. So right now, take the time to go through it and make notes of the following:
What do you offer?
Do you still offer all the services on your site ? Do you offer any new ones that are not on your site? If someone comes to your site and reads about your offerings, can they understand exactly why your business is worth their time and money?
Do you have the same customers?
Think about those people who hire you day in and day out. Does the copy speak to them? Or does it speak to a customer that used to hire you? Have you updated your copy since the recession hit? Things are different now, make sure your content reflects that.
Do you have a hook and a call to action?
Don’t try to pass old, stale copy by such a web savvy society. It’s not going to work. Updated content with a nod to the times we’re in will represent you and your company in a better light.
Keep your content fresh to attract smart customers who can tell the difference.
How often do you update your web copy?
November 2, 2010
I agree copy should be reviewed every year at least (twice a year is probably better). That doesn’t mean it should change there are a ton of reasons it shouldn’t but I will highlight what I consider the most relevant.
If you don’t have dynamic content on your businesses website you are an idiot. Dynamic content means you don’t have to worry about changing your core copy if your core business doesn’t change. There should be a personable staff section that gets updated on a regular basis. I want to know who I am talking to it just makes sense!
November 3, 2010
Hi Mike,
I totally agree that an About page is necessary to be interactive, engaging, and updated. You’re right in saying that nobody is going to hire you if they don’t know who you are. Great point. Thanks for the comment.