Category: Blogging

Why My Love For Blogging Is Your Gain

My-love-for-blogging-is-your-gainYesterday was my blogging month anniversary.  I know I spend a lot of time on this blog trying to convince other people to start their own blogs in order to increase their web presence, increase their SEO, and prove themselves an authority in their field.  I hope I have convinced a few.  Today I wanted to point out that I am doing exactly what I preach.  This blog is not just a blog, but a part of my overall social media writing business.  I write this blog to help small business owners, but also to do everything I stated above for my own small business.…

10 Steps To Finding Your Blogging Voice

10-steps-to-finding-your-blogging-voiceI hear from many small business owners that they don’t have a blog because they aren’t good writers. Can I tell you a secret?  You don’t need to be an amazing writer to have a successful business blog.  You just need to find your voice.  Yesterday I let you in on the ways in which I write a blog post.  I didn’t touch on voice because I felt it deserved it’s own post; it’s own time to shine.  That time is here.

Here are ten steps to finding your writing voice:

1.)   Start reading as many blogs as you have time for.

How To Write A Blog Post

How-To-Write-A-Blog-PostThere is no one way to write a blog post, but I know that when just starting out, the idea of sitting down and writing a post can be extremely daunting.  You feel that it needs to be well written, provide value, engage your reader, and be interesting.  It’s a tall order, but I am going to go through the steps of how I write a post in hopes that you’ll realize it’s a challenge, but one you can easily overcome to write wonderful posts that promote your business and keep you in the game.

Find a Topic

This sounds so simple, but it’s really the most important step because if you don’t know what you want to write about, how are you going to write anything at all? …

The Blogger Standout: Personality

Hopefully by now I have convinced you to blog.  Have I?  If not, go re-read this post on business blogs.  But let’s assume you’ve decided you’re going to blog since it’s a great way to build a client base, get your word out, and generally have a good time expressing yourself.  Now it’s time to give you a piece of advice on how to blog: Personality.

You may be used to writing in the business style.  It gets information across, doesn’t really let any personality though, and it’s a great way to keep from offending anyone, except those who find boring writing boring. …

Six Essential Rules For Writing The Best Blog Content Ever

6 rules for your blogYesterday I told you that as a small business owner you need a blog.  Today I’ll tell you how to write it.  Writing a blog is about delivering engaging and gripping content day after day after day.  Writing content can seem a daunting task at first, but if you follow these six rules, you’ll find that what you churn out will better than you expected.

Rule 1: Make sure every post you write has a purpose.

You just need to ask yourself, why would someone want to read this post?  What message am I trying to get across?  What will my reader take away from this post? 

Why Your Company Needs a Business Blog

This blog is intended to show how as a small business owner you can utilize social media tools to grow your clientele, get your word out, and thrive.  An important part of the social media equation is blogging.  You may believe everyone and their mother is out to start a blog in order to keep you posted on which cereal they ate for breakfast, if their cat got over that nasty stomach flu, and if they can balance cherries on their dog’s head.  But there is so much more to it than that.  Business blogging is a completely different beast, and is one of the most effective ways to add content to your website, build brand awareness, and turn readers of your blog into real-life customers.…