Category: Blogging

How to Avoid Blogger Burnout

how-to-avoid-blogging-burnoutWriting a blog is both incredibly rewarding and extremely exhausting.  The need to constantly produce content that adds value to a website is no easy feat.  When you write a post that you know will resonate, and potentially blow people’s minds, it’s a great high.  But when you are on your couch at 11:45pm trying to get a post out before you fall asleep sitting up, it’s a low low.

So how do we avoid the burnout?  I am going to give you the usual tricks, but sometimes I just don’t have the time or the energy to follow them all. …

Is Proper Grammar Dead?

is-grammar-deadHave you heard the news? Nobody writes anymore! Grammar is going down the tubes! We might as well get rid of commas and apostrophes forever because nobody is going to know how to use them anyway.

Hi, my name is Rebecca, and I am a sensationalist. I would like to state for the record that I think people write more nowadays than they ever have in the past. We used to keep in touch via the phone, and now we keep in touch via email. You know what that means? We have to write!

In my line of work (writing), I tend to get a lot of questions on how important it is to have good grammar in this day and age of constant and instant communication.…

7 Writing Tips to Connect with Your Prospects

7-writing-tips-for-connecting-with-prospectsThis post was originally going to be titled: Writing From Your Reader’s Perspective. But I decided that just didn’t encompass all I was trying to say.

The point is you are writing for potential customers. Whether it’s through a newsletter, blog post, website, or brochure, you are sending your message because you want to connect with your current and potential customers.

That means you need to draw your prospects in, keep them wanting more, and forge a bond. Here are 7 writing tips on how to create connections:

1. Write compelling headlines. The five or so words in your headline are the most important text of your message.…

What You Can Accomplish In 30 Minutes

what-you-can-accomplish-in-thirty-minutesI have been very busy lately with a big project. And like any good small business owner, my clients’ needs always come before my own. Which means the hours I used to spend on Facebook, Twitter, and other blogs have shrunk down. Way down. I now give myself thirty minutes to promote my own blog everyday. I honestly feel like I could spend 3 hours a day, and some days I have, but it’s no longer in the cards. So here is what I do to maximize my thirty minutes.

1-4 minutes — Post my newest blog post to Twitter and Facebook.…

5 Types of Blog Posts That Prove You’re An Expert

5-types-of-blog-posts-that-prove-you're-an-expertI have worked with many companies who are taking the time out of their busy schedules to blog. They all tell me they do it for different reasons. One is for marketing, another for SEO, another because they like to write, and so on. But when I sit down and read these blogs, I understand they all blog for the same reason: because they are an expert in their field.

When you are a small business owner, you know the ins and outs of your business. You are the one and only expert on what you do, and chances are you don’t even know it.…