I was sitting in the dog park, my scared little pooch glued to my side instead of playing with the bigger (and meaner) dogs, when a woman turned to me and asked, “what do you do for a living?”
I hate this question.
It’s not because I’m not proud of being a Chicago freelance writer. I used to dream of the day when I could answer the question with one simple phrase, “I’m a writer.”
Truthfully, I never thought I’d actually be able to say that and have it be true.
Why?
Because I had the exact same misconception that many people seem to have about professional writers.…
There are certain questions that are easy to answer. What’s your name? What’s your website? Where are you located? These questions are my favorite. There is no wrong answer.
There are a million reasons to keep up a company blog. One of the main reasons is to position your company as an expert in your field. Sounds hard doesn’t it? It’s a daunting task, learning how to use a blog to make yourself an expert. There is a trick I am going to share that makes it quite easy. It’s not something that can be used with every blog post, but once every week or two it is worth putting out there.
Deciding to combine blog posts and an email campaign is a great idea. But most business think all they need to do is write a post and send an email. There is more that goes into a campaign than just those two steps. The most important component is having a plan and recognizing your goal.
I’m trying an experiment this week. I am going to try to keep both posts under 200 words and still get my point across. I want to see if shorter blog posts can still be effective. I think shorter posts will get read more because they can hold people’s attention span. Let me know what you think of short vs. long in the comments. And now here we go (these words don’t count toward the 200☺):
I realize this headline might come off as a bit controversial. There is so much that goes into