Month: October 2010

What You Can Accomplish In 30 Minutes

what-you-can-accomplish-in-thirty-minutesI have been very busy lately with a big project. And like any good small business owner, my clients’ needs always come before my own. Which means the hours I used to spend on Facebook, Twitter, and other blogs have shrunk down. Way down. I now give myself thirty minutes to promote my own blog everyday. I honestly feel like I could spend 3 hours a day, and some days I have, but it’s no longer in the cards. So here is what I do to maximize my thirty minutes.

1-4 minutes — Post my newest blog post to Twitter and Facebook.…

5 Types of Blog Posts That Prove You’re An Expert

5-types-of-blog-posts-that-prove-you're-an-expertI have worked with many companies who are taking the time out of their busy schedules to blog. They all tell me they do it for different reasons. One is for marketing, another for SEO, another because they like to write, and so on. But when I sit down and read these blogs, I understand they all blog for the same reason: because they are an expert in their field.

When you are a small business owner, you know the ins and outs of your business. You are the one and only expert on what you do, and chances are you don’t even know it.…

The Perfect Blog Sidebar

We’ve talked a lot about blogging the past two months. And I’m sure we will continue to talk a lot about blogging until the world ends or I stop blogging, whichever comes first (I hope it’s the world ending). So today, instead of talking about the content of the actual posts, I thought we should go over what should appear on the sidebar of your blog.

1.) A search bar — You want your readers to be able to search for their favorite posts. Additionally, a search bar is great for readers who happen onto your blog and want to see if you said anything about their favorite topic.…

6 Reasons Numbered Headlines Are Good/Bad

6-reasons-numbered-healinds-are-good/badI have two thoughts on numbered headlines.  I know they are all the rage in the blogging world,  so I thought I’d address both the good and bad in them.  One one hand, I think they are a great way to grab readers’ attention, but on the other hand, I think they often over promise and under deliver.  So without further ado, here is the good and bad of numbered headlines.

3 Reasons To Write Headlines With Numbers In Them

1.) Numbered headlines are easy to scan

This can be so important when blogging. The way information is shared on a blog is much different than any other medium.…

Facebook vs. Twitter: A Platform Comparison

facebook-vs-twitter-a-platform-comparisonfacebook-vs-twitter-a-platform-comparisonCompanies getting into social media are often confused about the difference between Facebook and Twitter. Besides the fact that Twitter limits messages to 140 characters, is there a real difference? Do companies need both? Won’t Facebook with its 500 million users and new buzz-worthy movie cover it all?

No. Twitter users and Facebook users are different beasts. NPR just completed this fascinating survey on the difference between those who follow them on Twitter vs. those who follow them on Facebook. I really suggest you take a read through it as it does an excellent job of explaining what the difference really is.…

The Importance Of Customer Follow-Up

the-importance-of-follow-upThe first thing to know about relationship marketing is that its main goal is to develop a long-term relationship with a client. If you sit down the think about it, chances are you get most of your business from repeat clients, not new ones. Therefore, it’s extremely important to nurture the relationships with those who use you.

I’m not suggesting you become buddy-buddy with your clients. You need to maintain a professionalism, but you do need to look at each interaction as one event that builds on top of other events.

So how do you do this? First, make sure to put in the effort and follow-up with customers.…