Can I let you in on a little secret? In order to be involved in social media, you have to write. A lot.
I just blew your mind, didn’t I? You had never really stopped to think about it.
You knew you had to be on Twitter (writing tweets), Facebook (writing posts), Blogging (writing blogs), E-mail blasts (writing newsletters), but you never took a step back to realize how much writing was involved.
If you are writing your own social media content, your writing needs to be easy for readers to understand and act on.
How do you make sure to deliver such a lofty goal?…