Day: October 1, 2010

The Importance Of Customer Follow-Up

the-importance-of-follow-upThe first thing to know about relationship marketing is that its main goal is to develop a long-term relationship with a client. If you sit down the think about it, chances are you get most of your business from repeat clients, not new ones. Therefore, it’s extremely important to nurture the relationships with those who use you.

I’m not suggesting you become buddy-buddy with your clients. You need to maintain a professionalism, but you do need to look at each interaction as one event that builds on top of other events.

So how do you do this? First, make sure to put in the effort and follow-up with customers.…