This blog is intended to show how as a small business owner you can utilize social media tools to grow your clientele, get your word out, and thrive. An important part of the social media equation is blogging. You may believe everyone and their mother is out to start a blog in order to keep you posted on which cereal they ate for breakfast, if their cat got over that nasty stomach flu, and if they can balance cherries on their dog’s head. But there is so much more to it than that. Business blogging is a completely different beast, and is one of the most effective ways to add content to your website, build brand awareness, and turn readers of your blog into real-life customers.…